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About Hearing Loss and Hearing Aids

If you think you or someone you know might have a hearing loss, you are not alone. If you have suspected for a while but just haven’t got around to doing anything about it, that is not unusual. On average, it takes people seven years from the time they think they might have a hearing loss to the time they seek treatment. Maybe you've already tried hearing aids and they didn't seem to help. Everyone's situation is different and we have something for everyone. During your initial consultation, we take the time to get to know you personally and medically. There are multiple factors that can play in to your hearing loss and we want to make sure we have the correct diagnosis as well as prescribe the correct hearing instruments for you and your hearing loss if they are needed.  

Sensorineural hearing loss (SNHL) is a type of hearing loss, or deafness, in which the root cause lies in the inner ear or sensory organ (cochlea and associated structures) or the vestibulocochlear nerve (cranial nerve VIII) or neural part. SNHL accounts for about 90% of hearing loss reported. SNHL is generally permanent and can be mild, moderate, severe, profound, or total. Various other descriptors can be used such as high frequency, low frequency, U-shaped, notched, peaked or flat depending on the shape of the audiogram, the measure of hearing.

Conductive hearing loss occurs when there is a problem conducting sound waves anywhere along the route through the outer ear, tympanic membrane (eardrum), or middle ear (ossicles). This type of hearing loss may occur in conjunction with sensorineural hearing loss (mixed hearing loss) or alone.

Noise-induced hearing loss (NIHL) Every day, we experience sound in our environment, such as the sounds from television and radio, household appliances, and traffic. Normally, these sounds are at safe levels that don’t damage our hearing. But sounds can be harmful when they are too loud, even for a brief time, or when they are both loud and long-lasting. These sounds can damage sensitive structures in the inner ear and cause noise-induced hearing loss (NIHL).


The style of a hearing aid depends on the hearing loss, size of the ear canal, dexterity as well as vision. Not all hearing aid styles fit on just anyone. Just because your friend uses a particular style of hearing aid does not mean you have to (or should) use that style. Your friend's style of hearing aid may be a totally inappropriate prescription for your needs. What is most important is that you purchase a hearing aid that accommodates your hearing loss and your listening needs.

In-The-Ear (ITE) - Mild to Severe hearing loss

In-The-Canal (ITC) - Mild to Mild Severe hearing loss

Completely-In-Canal (CIC) - Mild to Moderate hearing loss

Behind-The-Ear (BTE) - Mild to Severe hearing loss

Receiver-In-Canal (RIC) - Mild to Severe hearing loss